ALYX

DESIGNED BY MATTHEW WILLIAMS, THE BRAND 1017-ALYX-9SM IS BASED ON THE IDEA OF PREMIUM MATERIALS MIXED WITH SUBVERSIVE CULTURE AND CONTEMPORARY CRAFTSMANSHIP. FIRST ESTABLISHED IN NEW YORK CITY AND RELOCATED TO ITALY, MATTHEW COMBINES INFLUENCES FROM HIS CHILDHOOD IN CALIFORNIA AND NEW YORK ALONG WITH HIS COMMITMENT TO DETAIL, INNOVATION AND THE NEED TO PUSH NEW CONCEPTS FORWARD. CONCENTRATING ON CRAFTSMANSHIP, TECHNIQUE, AND RENEWABLE FABRICATION, ALYX PRESENTS FULL MEN'S AND WOMEN’S COLLECTIONS THAT AIMS TO UNITE TECHNICAL INNOVATION WITH HUMAN FEELING.

CREATIVE DIRECTOR MATTHEW M. WILLIAMS WAS BORN IN CHICAGO AND RAISED IN CALIFORNIA. HE HAS WORKED ALONGSIDE THE BEST TALENTS FROM THE WORLDS OF ART, MUSIC, PHOTOGRAPHY AND FASHION THROUGHOUT HIS DECADE-LONG CAREER, SHAPING A REFINED AESTHETIC UNIVERSE GROUNDED IN ARTISTIC REPURPOSE, INNOVATION AND CRAFTSMANSHIP.

A STRONG INTEREST IN THE CREATIVE PROCESS OF FASHION HAS LED WILLIAMS TOWARDS CONSIDERABLE RESEARCH AND DEVELOPMENT INTO GARMENT CONSTRUCTION AND GREATER FASHION PHILOSOPHY. STARTING WITH HIS DEBUT WOMEN’S ALYX AUTUMN WINTER 2015 COLLECTION, THE COMPREHENSIVE READY-TO-WEAR, ACCESSORIES, AND SHOE COLLECTIONS HAVE DEVELOPED TO NOW INCLUDE FULL MEN'S AND WOMEN’S COLLECTIONS, AS WELL AS COLLABORATIONS WITH NIKE, DIOR, MONCLER, AND MACKINTOSH. HIS INCLUSION OF UTILITARIAN INFLUENCE, HIS WORK WITHIN THE ENTERTAINMENT INDUSTRY, AND HIS IN-DEPTH KNOWLEDGE OF TECHNOLOGY, CRAFTSMANSHIP AND FABRICATION UNITE TO ADVISE A UNIQUE VISION OF MODERN FASHION. TODAY MATTHEW WILLIAMS LIVES AND WORKS IN MILAN, ITALY.

IN JUNE 2020, GIVENCHY ANNOUNCED THAT MATTHEW WILLIAMS WOULD BE TAKING OVER THEIR CREATIVE DIRECTION.